Operational support guarantees long-term success

Livingstone Ventures helps growers to become aware of business operations and supports them in improving their management skills and schemes.
Today’s farmers face important challenges. The ever- changing conditions mean that it is no longer enough to be a specialized grower. The greenhouse manager has to aim at the maximum streamlining of the various facets of the business. The coordination problems increase as the size of an organization increases. The increasing expansion in the horticultural industry, therefore,
makes it necessary for the farmer to possess management capabilities.
This is not only concerning production management, but there should also be given the necessary attention to the commercial management, human resource management and financial management. Famers are becoming more and more aware of the fact that they not only have to work, but also have to spend “thinking“ about the future tense development direction of their business

A continuous tuned, well-planned and on-demand supply is necessary in order to serve the market. Good farmers have their products available at the right time, arrangements with customers cannot be fulfilled in that case. Some discipline of producers in this area is needed.
Based on many years of experience and the use of state-of-the-art technology, Livingstone Ventures is capable of optimizing production planning and quality to achieve the best prices for your produce.
Farmers require therefore information relating to area, statistical data, quantities cropped, yields and direct sales. Conducting periodic surveys is an important tool. When a farmer is a member of a producer organization, dynamic information from farmer to producer organization and vice versa is a must. Based on the gathered marketing information various forecasts for expected production in the short and medium term can be built up. The calculation models for this purpose used obviously differ from product to product.

The consumer is becoming more critical and sets higher demands on his food. Delivering a reliable, recognizable and guaranteed product quality is an absolute necessity to win the trust of consumers and increase consumption of fruit and vegetables. Moreover, there is as a result of high production only place for a high- quality production. This includes both the product itself but
also packaging, presentation and service.
Quality of the product goes beyond the purely visual criteria. The focus on internal quality, proper ripeness and flavor of the products are no side aspect. The term quality further includes the dimensions of food security, sustainability and respect for the environment. ‘Quality’ is a dynamic concept as constantly consumer expectations are to be filled. Quality is also traceability and reliability.
Livingstone ventures designs and develop product strategies that ensure the product quality by improvement of the product shelf life and by a more efficient alignment of production and demand.