Mapping product markets
Livingstone Ventures has experience in mapping markets for your products and how your marketing goals can be achieved most effectively.
The fundamental basis of above- average performance in the long term in horticulture is a sustainable competitive advantage. A company can seek a position as a supplier with the lowest cost. But it may be better to attempt to acquire a product or service for customers with unique properties, and become clearly distinguished from competitors.
Given the importance of exports for horticulture, a good market prospect is necessary. Equally important is a good service, delivering products at the right time, quantity and packaging that the customer wants.
Consumer research can be important when a retailer is available that wants to buy the produce in advance at a fixed price. When export is an option, the sales and logistics had to be arranged before building. We consider this option it at least as complementary, but not entirely insignificant option.